Saturday, August 8, 2009

The Media

In my last post, I mentioned a little bit about how the media works. Well today I feel like finishing my statement. First off, watch this video briefly explaining the issue:

If you couldn't figure it out by watching the video, I'll explain it a little better.
The media: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely. The media is a way that large corporations get their message out to millions of people, mostly through advertising.
The issue that arises is "are these messages always good"? Television, the king of the media world, is the most effective way of communicating a message.

When watching TV, you are focused almost in a hypnotized state of being so that you are able to take in as much info from the TV as you can. Corporations use this capability to unconsciously control your mind and take your money and basically your lives. Not only can products be sold through advertising but ideas and opinions are sold (sometimes through news networks as well *cough* FOX *cough*).

Take, for example, a McDonald's commercial...the psychological tricks that are included in Mickie D commercials are overwhelming. The use of the color red (the most appealing color to the eye) is used constantly. Close-up shots of delicious looking burgers and other food is used to entice your taste buds. And Ronald McDonald himself...before McDonald's who would ever associate burgers with clowns? The use of a clown as their mascot is to create a feeling of "joy" and "happiness" to further entice future customers.

However, in reality, the burgers and food at McDonald's are nothing what they appear to be on the commercials and are not a whole lot different than Burger King or Jack N' The Box. But it wouldn't matter much what the actual food was like because if you can trick someone into wanting whatever crap you have to sell, then people will buy it.

The same thing is used with Fox News. Flashy animations and controversial title screens provoke your senses and entice you to buy their ideas and beliefs. It doesn't really matter what they say...it's how they say it. The following documentary explains the tricks that Fox uses:

Outfoxed Part 1

My point to this whole post is to just make everyone aware of the issue and be on the lookout the next time you watch Tv or read a magazine because most likely you'll be able to find some kind of trick used to grab your attention and take over your mind. So, look out and Peace out.

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